A recipe for business success.

We often get asked by other want-to-be business owners what advice we can give them to create a successful business. I guess they come to us because Yandina is not exactly a tourist hub like Noosa so we must know something, or had a plan. Seth Godin has articulated one ingredient for business success very succinctly and eloquently:
Figure out what the always is, then do something else.

We could have built a room and put table and chairs in it and made it so you could walk from the car park straight into the restaurant (which is what restaurants always do)... but it didn't turn out that way- and that's part of what makes Spirit House unique.
Seth's Blog: What's the always?